The Original Aerosol Airbrush. The Story of Era Beauty.
Our Origin Story
Before Era Beauty, airbrush makeup required heavy mechanical compressor machines, bulky hoses, and complex setups. We knew there had to be a better, gentler way. Originally founded as Classified Cosmetics, our mission was to develop a hands-free, touchless makeup application designed specifically for ultra-sensitive, post-cosmetic surgery skin.
The Aerosol Revolution
In 2001, we made history. By launching the industry's first aerosol airbrush foundation, we packed patented "aerobrush" technology directly into a portable can. This breakthrough eliminated the need for heavy machinery and sparked a global "aerosol revolution"—permanently changing how the beauty industry packages everything from foundation to sunscreens and self-tanners.
From Hollywood Sets to Your Makeup Bag
Fueled by a flagship formula that infuses micro-droplet technology with elevated levels of vitamins and botanicals, our ERA Face Foundation quickly became a staple for professional makeup artists worldwide who demanded elite, portable performance.
Our impact didn't go unnoticed. For its 80th anniversary, Good Housekeeping magazine named ERA Face Foundation one of the 11 cosmetic products over the last 80 years that fundamentally changed our lives.
As our line grew from a professional secret to a globally respected consumer favorite, we streamlined our corporate identity to match our legacy. Today, we are proud to be Era Beauty — the originators of spray-on makeup.
Build Your Coverage. Choose Your Application.
ERA Face Foundation works for face and body. Apply with a brush or sponge, build light layers for your preferred coverage, or target smaller areas for concealing—all from one 2.25 oz spray can.
